Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans, with over 170,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with the sub-brands of Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ, G-Class and the smart brand. The Mercedes me brand offers access to the digital services from Mercedes-Benz.
In 2020, it sold around 2.1 million passenger cars and nearly 375,000 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with around 35 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents.
As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is Daimler’s sustainable business strategy. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.
Our goal: to build the world’s most desirable cars.
The Mercedes-Benz strategy is made up of six pillars. At its heart is the transformation of the company to become the number 1 for electric mobility and all-encompassing digitalisation. At the same time, there is a clear focus on the structural improvement of profitability, with sustainability as a guiding principle. The basis for the success of our new strategy is provided by our highly qualified and motivated team.
Ambition 2039: the road to CO₂-neutrality.
Under the heading “Ambition 2039”, Mercedes-Benz Cars has set itself ambitious yet realistic goals. As part of this, the automotive manufacturer is examining the issue of sustainability along the entire value chain. The goal is the transformation of the full range of passenger cars into a carbon-neutral product range as of 2039. This includes – from socially and climate-friendly degraded raw materials, through the supply chain, and the production of the vehicles – all stages up to the use phase as well as recycling concepts. Already during the development of a new model, Mercedes-Benz Cars looks at its environmental performance over the entire life cycle. Vehicles from Mercedes-Benz Cars are scrutinised in a comprehensive life-cycle assessment, the so-called 360-degree environmental check: from manufacture of the raw materials to production and from vehicle operation to recycling at the end of the vehicle’s service life – a long way off in the case of a new Mercedes-Benz.